| Executive Summary | A one-page snapshot of the program, who it’s for, and the outcomes the company should expect. |
| Company Requirements Recap | What you heard in the discovery meeting: goals, audience, constraints, and success definition—so everyone aligns fast. |
| Proposed Program Overview | The recommended solution (program type, format, duration) and why it fits their L&D priorities. |
| Learning Outcomes | Specific skills and behaviors participants will gain, written in measurable, non-fluffy language. |
| Curriculum Outline | Module-by-module breakdown (topics + progression) so they can evaluate depth, not just headlines. |
| Delivery Format | How it runs (in-person/online/hybrid), session structure, class size, and what a typical session looks like. |
| Participant Experience | What learners actually do: exercises, projects, assessments, collaboration, and support. |
| Instructor Profile & Quality Assurance | Who teaches, how they’re vetted, and how delivery quality is monitored (not just “great instructors”). |
| Assessment & Certification | How you measure learning (pre/post, quizzes, projects) and what participants receive at the end. |
| Tools & Platform Requirements | Any required software, accounts, devices, and access needs—so IT and L&D don’t get surprised later. |
| Operations Plan | Scheduling, attendance tracking, comms flow, class management, and who to contact for what. |
| Timeline & Next Steps | Clear plan from approval → kickoff → delivery → wrap-up, with expected lead times. |
| Pricing & Packages | Transparent pricing, what’s included, what’s optional, and any volume tiers (no mystery numbers). |
| Commercial Terms | Payment terms, validity period, cancellation/rescheduling policy, and any key assumptions. |
| Impact Measurement Plan | What data you’ll report (completion, satisfaction, skill gains) and when they’ll receive it. |
| Reporting Samples | Example dashboards or a sample “Impact Report” so they can see what they’ll actually get. |
| Appendix (Optional but Useful) | Extra details like full syllabus, sample exercises, bios, and FAQs—keeps the main proposal clean. |
